Thursday, February 07, 2008

Product Testing - Diet Coke Plus (Antioxidant)

While the title makes me feel like starting another of my "series" posts (see previous post for example) but that, for your sakes, will hopefully not happen, with the possible exception of the other flavour "Plus" drink.










OK so Coke have yet another line of variant drinks out on the market - Diet Coke Plus and out of the sheer morbid curiosity that drives me to do these kind of things I just had to buy one when I saw it in the shop. Actually seeing it in the shop seems to be a kind of spur, watching on TV made little impression on me, but seeing it in the fridge made me want to reach out and grab one - guess that's the power of advertising - plus I was a little thirsty.

Coke have released many variants over the years including the popular Cherry Coke, which was amazingly good, but now seems to be available only in a local chippie, Vanilla Coke which captured the flavour of ice cream soda well and had a good stint, but has also waned in popularity. A more recent venture was Coke Orange, which came in a suitably coloured bottle but for someone who's been mixing Coke and Fanta since he was a kid it didn't overly impress - I haven't seen it again since. An image search revealed a whole host of American variants including Coke Blak - is any Americans stumble across this can you please fill me in?

Obviously Diet Coke is the longest standing variant and a seperate drinks option in it's own right and is likely to outlast and outsell even Coke Zero which has made it's stamp on the market (though Pepsi Max did virtually the same thing several years before.) And naturally when marketing a healthy option, Diet Coke is the best base to jump from. Another variantr which seems to be out there still is Diet Coke without caffeine, which is a bit odd to me, I mean if you take the sugar and drugs out of Coke what is there?!! But I haven't tried it to be fair.

Anyhow instead of taking something away these drinks obviously add something to the mix. In the case of the one I grabbed off the shelf it was an antioxidant. Curious to know what an antioxidant does I grabbed it, chugged it and was soon on the floor gasping as the air in my lungs was sucked away... OK, so I don't actually know what an antioxidant does, but it didn't do me any harm and it won't rot my teeth I guess. Unfortunately my curiosity into antioxidants has been put off by the fact that they also added Green Tea to the flavour, creating an aftertaste that I can only describe as weird!! Not a fan of Diet Coke as the best of times, I have been put off their further attempt to make my drinks healthier - which I guess makes a blog post this long a bit anticlimactic, maybe I'll try the other variety to see if I come out a bit more positive!!

Ok, I'm tired now and I want to put the bottle in the bin, goodbye!

Word of the post: Nomenclature - noun

1.a set or system of names or terms, as those used in a particular science or art, by an individual or community, etc.

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