Thursday, April 26, 2007

BMW Advert - Seeing Music in colour

If you haven't seen it I just thought I'd share this advert with you courtesy of YouTube. It's basically just an advert showing off BMW's cars and how great they think they are, but the add really appeals to me in an artistic sense. First of all I love the piece of music (can anyone fill me in on it's name - Dan I'm looking in your direction) but i also love the colours and textures that go with it. I think that is how music should be, full of colour and life.

Media player visualisations go some of the way towards creating this effect, I remember once spending about an hour with friends when we projected visualisations onto the ceiling and lay on the floor listening to music and watching the ceiling being filled with colour and patterns, when we finally got up it took quite a while to adjust back to normal light!! But even these don't quite cut it as they follow a preset pattern and the colours are just random - this advert goes further, giving bursts of colour when the sound explodes and weaving patterns in the buildups.

Since I have a condition called Synaesthesia, which links various sensory areas of the brain, I do, to a very small degree, experience music in colour. There are some people with the condition that would probably see a piece of music in this fashion every time, it depends on which areas of the brain are affected. I see colours for different pitches, and that's only occasionally, and textures for sounds but I can definitely see a logic to having individual patterns and colours for pieces of music.

Anyway that's enough from me - basically I really like this piece!! I might blog about synaesthesia when I'm less busy.

If you're viewing this on facebook, you'll have to go to my actual blog to see the Youtube content


1 comment:

Rebecca said...

That is so cool!
The car is hot too.
I like how the patterns are like parts of the car as well.